How it works

Five minutes a week. That’s all it takes.

FinanceLocal handles the research, the writing, the posting, and the compliance. Here’s exactly what happens.

The research engine

We monitor your market.

Three live data streams combine into content specifically for your suburb — not generic national posts.

  • Finance news

    RBA decisions, lender rate changes, policy updates, ASIC announcements.

  • Local suburb data

    Property sales, median prices, auction clearance rates, council planning approvals, infrastructure news.

  • Lender product changes

    New products, cashback offers, rate specials.

  • These three streams combine into content specifically for your suburb. A broker in Bulimba gets Bulimba content. A broker in Bondi gets Bondi content.

Research engine — Bulimba 4171Live feed
  • RBA decision

    Cash rate held at 3.85%

    Today, 14:30 AEST

  • Bulimba 4171 sales

    Q1 median +4.8%

    32 settlements, last 90 days

  • Lender update

    ANZ cuts 2-yr fixed by 0.15%

    Effective tomorrow

Draft — TikTok

Bulimba homeowners — RBA held the cash rate today and ANZ just dropped 2-year fixed by 0.15%. Here’s what that means if you’re thinking about refinancing.

~25-second hook, suburb-tagged, awaiting your approval.

The content engine

We create the content.

Tailored to your suburb, your audience, and the platforms you've chosen — written in plain Australian English.

  • Tailored, not templated

    AI generates posts specifically for your suburb, your audience, and your platform mix. No generic national posts retrofitted with a postcode.

  • Multiple formats per platform

    TikTok videos via AI avatar (Phase 2), Instagram carousels, LinkedIn posts, Facebook posts. The same insight, the right format per channel.

  • Plain Australian English

    No jargon. No compliance landmines. Written for the way buyers and refinancers actually search.

  • Your voice and positioning

    Configured during onboarding so the content matches the broker your existing clients already know — not a generic finance bot.

The HITL dashboard

You approve in one tap.

Every piece of content lands in your dashboard before it goes anywhere. This is the ASIC compliance moment.

  • Read it.

    Every piece of content appears in the dashboard before it goes anywhere.

  • Tap approve or reject.

    One tap. If you reject, add a note ('too long', 'wrong tone', 'I don't want to comment on this topic') and the platform regenerates.

  • Average approval time: under 60 seconds per post.

    Designed to fit between calls — not as another to-do you'll defer.

  • The compliance moment.

    Every approval is timestamped and logged. This is the line ASIC expects: a licensed professional reviews and approves AI-generated content before it reaches consumers.

dashboard.financelocal.com.au
Awaiting approvalApproving for TikTok + LinkedIn
Pending

Preview

Bulimba homeowners — RBA held the cash rate today. Here’s what that means if you’re thinking about refinancing in the next six months.

⌘ + Enter to approve

Audit trail

  • 09:12 · Sources captured · RBA, CoreLogic, ANZ pricing feed
  • 09:14 · AI generated · v1, 240 words
  • 09:15 · Compliance check passed · 0 flagged terms
  • Awaiting broker approval (target < 60s)
Multi-platform distribution

It goes live everywhere.

Approved content publishes to the platforms you've enabled — automatically, at the right times, without you ever opening a social app.

  • The platforms you choose

    TikTok, Instagram, LinkedIn, Facebook — whichever you've enabled. New platforms light up as we add them.

  • Optimal scheduling per platform

    Each network has its own engagement window. The platform schedules accordingly so you don't have to think about it.

  • No social apps required

    The broker doesn't touch any social media app directly. Approval in the dashboard is the only step.

  • Posts under your name

    Everything publishes from your accounts under your name. The platform is the engine, not the byline.

The compliance angle

ASIC sees your audit trail.

  • Every post has a full audit trail. What was generated, when it was approved, by whom, what was changed.
  • Exportable compliance reports for ASIC audits. Filterable by date range, platform, status. CSV and PDF.
  • No other platform in Australian financial services offers this level of AI governance. Most brokers using AI are stitching together ChatGPT and Canva with no audit layer.
  • When ASIC’s regulations land, brokers on FinanceLocal are already compliant. The architecture is the policy.
Read the compliance deep-dive

Content Shield starts at $49/week. Month-to-month. No setup fee. Compliance is built in from day one.