For mortgage brokers

Be the broker your suburb searches for.

FinanceLocal turns invisible solo brokers into the local authority — with ASIC-compliant AI content, 24/7 lead capture, and a premium digital presence.

The problem for solo brokers

You're excellent at the job. Nobody outside your existing network knows it.

  • Aggregators don't help you get found.

    They build CRM and lodgement tools. None of it surfaces you in a Google search or an AI overview. The visibility problem isn't on their roadmap.

  • Volume brokers have 15+ staff producing content.

    Hunter Galloway, Madd Loans — entire content teams, weekly publishing cadence, paid distribution. You can't replicate that alone, and you shouldn't try.

  • Lead generators sell cold leads at $50–150 each.

    Conversion is terrible. The lead never knew you. By the time you call, three other brokers already have.

  • Existing clients send you everything.

    Referrals are great. Referrals are also a ceiling. Without a public surface, you grow at the speed of your existing network.

What we do differently

We focus on the gap aggregators ignore.

Your aggregator handles the deal. We handle the part where the deal finds you.

  • We don't touch your CRM or lodgement.

    That's your aggregator's domain. Nothing on the FinanceLocal platform changes how you submit a deal.

  • We focus on what aggregators ignore.

    Getting you found locally. Local authority content, suburb SEO, after-hours lead capture, premium digital presence.

  • Warm leads through local expertise.

    People find you because you're the local authority — not because they were sold a name. The lead arrived already half-convinced.

  • AI on the boring parts. Broker on the clients.

    AI handles the content, the phone, the website. You handle the clients. The platform pays for itself when it stops a single warm lead from going to a competitor.

The numbers

The platform pays for itself on the first additional settlement.

Per settlement

$10k–$12k

Industry-standard upfront commission per settlement (varies by lender, loan size, and aggregator split).

Content Shield

$49/week

≈ $212/month. One settlement covers 4+ months of the entry tier.

Authority System

$349/week

One settlement covers 7+ weeks of the full digital presence.

The maths is simple: at any tier, the platform’s annual cost is a fraction of a single additional settlement. The break-even is the first warm lead it surfaces that wouldn’t otherwise have found you.

See it working

Pilot broker — Danny Naidoo, Bulimba.

Danny is the first FinanceLocal broker. The pre-FinanceLocal baseline is described below; pilot results return here as they land. We won't fabricate.

Before FinanceLocal

  • Invisible online beyond his existing client list.
  • No SEO investment, no content cadence.
  • No reviews strategy.
  • No digital lead generation — referrals + word of mouth only.

Pilot in progress — results pending

Real numbers — local rankings, lead volume, settlement attribution — return to this card once enough time has passed to be honest about cause and effect. We’d rather wait than fabricate.

See Danny’s broker site

Pricing

Four shield tiers. Same compliance foundation.

Start where you are. Move up when the numbers say to.

Content Shield

ASIC-compliant content for your suburb, posted automatically after your approval. First post live within 24 hours.

$49/week

$212/month · $2,548/year

  • ASIC HITL-compliant dashboard
  • Auto-researched local content
  • Multi-platform posting (TikTok, IG, LinkedIn, FB)
  • One-tap approve/reject
  • Full audit trail

For brokers who want to start showing up locally without any risk or effort.

Start Content Shield

Month-to-month. Cancel anytime.

Recommended

Lead Shield

Content + AI receptionist. Never miss a call, never post without compliance.

$149/week

$646/month · $7,748/year

  • Everything in Content Shield
  • 24/7 AI phone receptionist
  • Lead capture & qualification
  • Call summaries & alerts

For brokers who want visibility AND lead capture working around the clock.

Start Lead Shield

Month-to-month. Cancel anytime.

Authority System

The full digital presence. Website, content, AI receptionist, chat, SEO, dashboard.

$349/week

$1,512/month · $18,148/year

  • Everything in Lead Shield
  • Premium authority website
  • Local suburb landing pages
  • Blog & content engine
  • AI chat assistant
  • SEO optimisation
  • Broker dashboard

For brokers ready to be the dominant local authority in their suburb.

Book a call

12-month commitment. No setup fee.

Suburb Ownership

Everything in Authority + exclusive FinanceLocal suburb listing. Only one broker per suburb.

$449/week

$1,946/month · $23,348/year

  • Everything in Authority System
  • Exclusive FinanceLocal suburb listing
  • Priority suburb placement
  • Directory lead source

For brokers who want to own their postcode. Once it's taken, it's taken.

Claim your suburb

12-month commitment. No setup fee.

Your suburb is waiting

One broker per suburb. Once it’s taken, it’s taken.

Suburb Ownership is exclusive. The first broker to claim a postcode locks every other broker out of the FinanceLocal directory for that suburb. That’s the moat for brokers who get there first.

Suburb availability

Check whether your suburb is still open.

The full availability checker arrives in Phase 2. Until then, send the suburb you want to claim and we’ll confirm within a business day.

Check my suburb

Run the free AI readiness audit to see what your suburb sees, or start Content Shield at $49/week and have your first post live within 24 hours.